POWERBAR - THE BALANCED NUTRITIONAL PERFORMANCE SYSTEM
18/03/10
PowerBar exclusively available for Watersports from Seasure. The balanced nutritional performance system for sailors, canoeists and rowers.
Traditionally, sailors have not been great at supporting their performance with the correct nutrition – at worst chocolate and energy sapping fizzy drinks and at best flapjacks and water. Now there is a complete nutritionally balanced system available - PowerBar, which is ideally suited for optimising sailing performance and is graded to “energise” before, “fuel” during and “rebuild” afterwards: 1-2-3. The best part is that the PowerBar bars, gels and drinks taste nice and come in a variety of flavours!
There is an easy to follow numerical colour guide, to ensure that every athlete can follow the three part system correctly. The PowerBar solution balances vital carbohydrates, minerals and vitamins against the correct fluid intake. Stage One, before training or racing, is to provide the body with sustained energy using balanced carbohydrates, at the same time preventing muscle fatigue with magnesium. The second stage is to refuel and hydrate the body during performance, which works for either back to back races, training or touring. Finally, after intense activity, it is essential to rebuild the body and PowerBar’s recovery shake is carefully balanced to restore glycogen stores, rebuild fatigued muscles and fuel the immune system.
The PowerBar performance 1-2-3 system was developed to fuel elite athletes by sports nutritionists in 1983 and since then has gone from strength to strength across a variety of sporting regimes, both endurance and sprint.
The system is well suited to sailors with an “energise” build prior to a week long regatta, followed by continual energising and fuelling throughout the series. The wide selection of shakes, drinks, bars and gels, will provide a sufficient energy increase to maintain optimum performance in every race, without a reduction of energy levels even at the end of a physically and mentally demanding championships.
This system is also of benefit to anyone in other extreme, endurance or sprint watersports, such as kayaking, canoeing and rowing. All the packaging is waterproof and user friendly, even for single handers and the bars will not disintegrate when taped to a boat.
PowerBar has been widely used by tri-athletes and cyclists and is now available to sailors, paddlers and rowers exclusively from Seasure.
PowerBar is the world leading brand in sports nutrition, and has been owned by Nestlé since 1999. There are in excess of 300 scientists working on the formulation of PowerBar products to ensure that exactly the right nutritional balance for maximised energy is provided to each athlete whatever their activity, just prior to, during and in recovery from exercise.
Enquiries to:
Seasure
sales@sea-sure.co.uk
01489 885401
Press Enquiries to:
Strawberry Marketing
press@strawberrymarketing.com
+44 (0) 1590 645082